Insights & Strategy Consultant Undefined

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

The Insights & Strategy Consultant will bring strategic, analytical and innovative thinking to solve the challenges our clients face in activating consumers. They will connect the dots between client needs, product capabilities and cross functional partners to provide intelligent media and measurement solutions. This role will build annual media (print, digital or both) marketing and measurement strategies for our top clients with long-term client success and growth as the objective. Candidates in this role will influence client strategy with external and internal partners through cross-functional partnerships. They will be a leader in driving Valassis media strategy, product knowledge and vertical expertise. The ideal candidate is developing cross functional leadership and project management skills. They are looked to by peers for guidance. They have strong ownership of projects and are developing skills to take command in meetings. They are known for their client expertise and take proactive initiative. They have experience across all media forms, including print media.

Key Duties & Responsibilites

• (75%) – Product, Cross Functional & Industry Expertise Build relationships with cross functional partners in product, marketing and sales organizations to create Vericast media value stories. Creates strategic stories through client results, benchmarks and product insights derived from client successes. Act as knowledge center for Vericast Media products. Share best practices with the Sales & Services organization on an ongoing basis, ensuring good partnership and support of selling with insights. Plays a role in seller and cross-functional training content. Participates in multiple in vertical workshops/cross-functional teams across Valassis to set media strategy and planning. Take lead on developing structure, rationale and product mix for upfront and preferred pricing agreements for top clients working across sales, product and finance. Liaison to internal print and digital teams representing the voice of key clients and the vertical consumer to influence Valassis product and innovation objectives. Attend industry conferences & events to stay close with the needs of clients and industry trends.
• Client Strategy: Support Sales team with insights on media campaigns. Digest data into understandable elements of telling a story to clients about media performance. Provides standard and custom media analysis for specifically assigned accounts / verticals aligning to client objectives. Consults with clients and sales on standard measurement methodology and set-up, and custom options when required. Completes measurement analysis with insightful summary and recommendations. Presents media measurement results to all client types – small, medium and large-tier. Develop unique proactive strategies and build upon current client media strategies to increase revenue and drive sustainable value for our top clients. Influence development of structure, rationale and product mix for upfront and preferred pricing agreements for top clients working across sales, product and finance. Build media strategy within print, digital and integrated contracts to drive cross product adoption and increase customer ROI. Approaches client base as a portfolio, understanding revenue impacts, prioritization and cross functional influences.
• Analytics Strong ability to analyze measurement and insights reports to build out the story on how the results relate to the client/campaign strategy. Can find the positive and negative threads to build a story to influence future media strategy. Proficient in discussing analytic and measurement solutions during the planning, execution and post campaign phases. Understands impact of overall results to drive client strategy – can recognize trends, makes recommendations for media changes, understands market performance and builds influence across the organization. Presents media measurement results to larger clients. Trains and coaches junior team members. Applies knowledge to improve overall processes and deliverables, starting to develop influence across the org to challenge status quo.

Qualifications

Education

• Bachelor’s Degree in Marketing, Data Science, Business or Analytics (Preferred)
• In lieu of the above education requirements, a combination of experience and education will be considered.

Experience

• 3 – 5 years Relevant Experience in advertising or marketing/client strategy in specific vertical (Required)
• Knowledge and experience with print media is preferred.

Knowledge, Skills & Abilities

• Analytical mindset/problem-solving skills.
• Understanding of media, business or marketing. Able to use data as a tool for storytelling

Tools Used

• Tableau, Powerpoint, Excel, Alteryx experience desired

Communication

Communicates professionally in both written and verbal form. Able to build credibility with internal and external partners as professional and responsible. Listens, understands, and takes action on the direction provided by team members, co-workers, and leadership. Helps build training content and starting to train sellers and cross functional teams. Has built an internal network, establishing key points of contact. Growing in their capacity to accept and give feedback, and modify approach to incorporate feedback from leaders and sellers

Decision Making

This is a key role in the continued growth and success of Valassis. The ideal candidate will act as a senior advocate, analyst and adviser for some of the largest advertisers in the world and be a critical bridge across the greater Valassis and Harland Clarke organizations. They will be looked upon in the organization as an expert in their vertical in support of Valassis revenue growth.

Additional Information

Salary: $90,000 – $100,000

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

All team members are responsible for demonstrating the company’s Core Values at all times and for using Performance Excellence principles to continuously improve effectiveness, efficiency, products, and services. This includes, but is not limited to, participating on improvement teams, recommending, and implementing improvement ideas, and participating in training and other activities to keep up to date on processes, information, etc.
All team members are responsible for supporting and complying with internal and external audits, to include providing information, performing assigned tasks to ensure compliance, and preparing and maintaining evidence that key duties identified as internal controls have been performed.

All team members are responsible for supporting and complying with safety and security policies to promote a healthy working environment.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K and flexible PTO. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences – we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

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